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7Yearsby MADITECH7 Years · by MADITECH

Motorsport

JOEY at the track

Every chapter of JOEY's motorsport story, from Don Schumacher Racing in 2008 to Tony Stewart Racing and Elite Motorsports today, with every photo and clip we have.

2008

Don Schumacher Racing x Rairdon's

Schuck's Auto Supply NHRA Nationals, Pacific Raceways, Kent, Washington

In July 2008 the JOEY crew ran concierge for Don Schumacher Racing. Airport pickups, rental and courtesy cars, and any help the team needed on track.

Jack Beckman's Valvoline / Mail Terminal Services Dodge Charger Funny Car carried a Rairdon.com decal on the front fender, just behind the front wheel arch.

Jack Beckman's blue and white Valvoline / Mail Terminal Services Dodge Charger Funny Car with its body raised, crew members in blue Valvoline shirts working at the front of the car, grandstand fans behind a fence, Pacific Raceways, July 18, 2008
Jack Beckman's DSR Valvoline / Mail Terminal Services Charger, Pacific Raceways, Kent, Washington, July 18, 2008. Photo: “IMG_0080” by Dawn (dawn-pinkchick) / Flickr, CC BY 2.0
  • Close-up crop of the same Funny Car: a white Rairdon.com decal on the front fender, just behind the front wheel arch, directly above a black Freightliner decal, with a crew member in a blue shirt in front
    Detail: the Rairdon.com decal on the front fender, just behind the front wheel arch, above the Freightliner decal. Photo: “IMG_0080” by Dawn (dawn-pinkchick) / Flickr, CC BY 2.0, cropped
  • Wide view at Pacific Raceways: Beckman's blue Valvoline Charger Funny Car on the left and a red Funny Car on the right, both with bodies raised and crews around them, spectators lined up along a fence in the foreground
    The same afternoon, Beckman's Charger (left) with the crowd along the fence, July 18, 2008. Photo: “IMG_0079” by Dawn (dawn-pinkchick) / Flickr, CC BY 2.0

Seen on

Third-party references, 2008

Video and photos published by others that show the JOEY and Rairdon connection. Each one shows the still where the Rairdon decal appears, says why it is a reference, and credits its source. Tap a still to see the full frame, or open the video on YouTube at that moment.

Third-party references, 2008Show all 3 references3 references, including Flickr, a fan upload of the ESPN broadcast on YouTube.
Read the full concierge story

2025

Tony Stewart Racing x Direct Connection x JOEY

NHRA Northwest Nationals, July 18 to 20, 2025, Pacific Raceways

The first JOEY Concierge case of the new era, for Tony Stewart Racing's Direct Connection crew.

Matt Hagan won Funny Car over Ron Capps, 3.904 to 3.919, in the TSR Direct Connection Dodge, and shared the podium with JOEY.

Matt Hagan handing off the Northwest Nationals trophy to JOEY on the track at Pacific Raceways, Muckleshoot Casino Resort signage in the background.
Matt Hagan shared the podium with JOEY when Matt took the Northwest Nationals win, 2025. A different moment from the same trophy presentation appears in the photo above.
Source: NHRA on YouTube. The Rairdon decal is on Hagan's car at 0:39 to 0:41.
  • The JOEY team trackside at the NHRA Northwest Nationals with Funny Car champion Matt Hagan and the Direct Connection crew, a JOEY cap on the team
    The JOEY team trackside at the NHRA Northwest Nationals with Funny Car champion Matt Hagan and the Tony Stewart Racing Direct Connection crew.
  • JOEY, our first Presentator and our current COO, with Matt Hagan in front of the Direct Connection Dodge trailer at Pacific Raceways in 2025.
    JOEY with Matt Hagan in front of the Direct Connection Dodge trailer at Pacific Raceways, 2025. JOEY is our first Presentator and our current COO.
  • JOEY with family and Tony Stewart under the Direct Connection team tent at Pacific Raceways in 2025.
    JOEY with family and Tony Stewart under the Direct Connection team tent at Pacific Raceways, 2025.

Seen on

Third-party references, 2025

Video and photos published by others that show the JOEY and Rairdon connection. Each one shows the still where the Rairdon decal appears, says why it is a reference, and credits its source. Tap a still to see the full frame, or open the video on YouTube at that moment.

Third-party references, 2025Show all 10 references10 references, including NHRA on YouTube, Dragzine on YouTube.
Read the full concierge story

2026

Elite Motorsports x Direct Connection x JOEY

NHRA, Pacific Raceways, 2026 season

JOEY Concierge returned to the drag strip, sponsoring Tony Stewart again.

This time Tony brought Elite Motorsports along too, and the Tony Stewart Racing team on hand included Matt Hagan and Leah Pruett.

The Tony Stewart Racing transporter being loaded up in the paddock at Pacific Raceways, the same weekend.
  • Lucky Ranasinghe, Creator and Owner of MADITECH/JOEY, standing with Tony Stewart in front of the Elite All Access tent at the 2026 NHRA event at Pacific Raceways.
    Lucky Ranasinghe, Creator and Owner of MADITECH/JOEY, with Tony Stewart at Pacific Raceways for the 2026 NHRA season. Lucky says he is proud to have had Tony and his team believe in JOEY before anyone else did.
  • The Tony Stewart Racing transporter and pit area at Pacific Raceways during the 2026 NHRA season, with Leah Pruett’s car livery on the trailer.
    The team’s transporter and pit area at Pacific Raceways, the same weekend. Lucky calls this a continued partnership he has helped Elite Motorsports and Tony Stewart Racing out with for years.
  • Brooke Ives, CTO of JOEY, with Tony Stewart at the Elite All Access tent at Pacific Raceways in 2026.
    Brooke Ives, our CTO, with Tony at the Elite All Access tent. Very special thanks: we could not have done it without Brooke. She is the speed tape that holds our team together.
  • Stasia Smith, the lead JOEY racecar driver and event coordinator for the race weekend, holding her original Tony Stewart Racing jacket, signed by Tony Stewart, at Pacific Raceways in 2026.
    Stasia Smith, the lead JOEY racecar driver, 2026, holding her original Tony Stewart Racing jacket, the origin of our JOEY racing team colours. She found it in a store when she was younger, and Tony signed it himself once she got to work with him. She also took charge as event coordinator for the entire race weekend, and the whole thing ran on her.
  • Stasia Smith holding up her Tony Stewart Racing jacket, with Tony Stewart’s signature on the Home Depot panel.
    Stasia holding the jacket up after Tony signed it. His signature sits across the Home Depot panel, on the same jacket she found in a store years before she ever got to work with him.
  • Stasia Smith’s hi-vis crew vest signed by Tony Stewart, laid beside her signed Tony Stewart Racing jacket.
    Her crew vest, signed by Tony as well, laid out next to the jacket. She ran the race weekend as event coordinator, and the vest is the one she worked it in.
  • The Direct Connection Funny Car with the crew working around it in the pits, the same weekend at Pacific Raceways.
  • Crew under the hood of the same car, working it over ahead of a run in the pits at Pacific Raceways.
  • The car staged on the track with the crew and a crowd looking on, Pacific Raceways, the same weekend.

Seen on

Third-party references, 2026

Video and photos published by others that show the JOEY and Rairdon connection. Each one shows the still where the Rairdon decal appears, says why it is a reference, and credits its source. Tap a still to see the full frame, or open the video on YouTube at that moment.

Third-party references, 2026Show all 4 references4 references, including Tony Stewart Racing Nitro on YouTube, Stellantis North America media.
Read the full concierge story
  • SponsorshipTony Stewart RacingJOEY backs a car owned by Tony Stewart, and the JOEY crew has worked alongside the Direct Connection team at the track.
  • SponsorshipElite MotorsportsJOEY is a sponsor of the Elite Motorsports programme.

The 2025 and 2026 photographs and video are Lucky Ranasinghe's own. The 2008 photographs are by Dawn (dawn-pinkchick) under CC BY 2.0, credited on each photo. The 2025 race clip is NHRA's, embedded from YouTube. Team and driver names appear as a statement of a sponsorship and collaboration, not as a product endorsement.

JOEY at the track | Motorsport | JOEY